Servicios de Marketing Digital

Archives 5 consejos para controlar tus campañas de Adwords Por davidquiros 18 febrero, 2016 Confiar la estrategia y ejecución de tus campañas en Google Adwords a un tercero es algo habitual e incluso recomendable si no posees los… Continue reading 5 consejos para atraer visitantes a tu web Por davidquiros 24 septiembre, 2014 En mi experiencia […]

5 consejos para atraer visitantes a tu web 24 septiembre, 2014 Internet, mobile No Comments En mi experiencia como consultor de marketing digital hay una pregunta recurrente en toda primera entrevista con un potencial cliente a la que siempre hay que enfrentarse, “Quiero una web para empezar a vender y ganar dinero”. Corta, sencilla y […]

Resumen del # RRPPandtweets 2014 7 mayo, 2014 Internet No Comments El pasado martes 6 de Mayo tuvo lugar en la sede de la EOI en Madrid la sexta edición del # RRPPandtweets. Esta vez bajo el tema “Marketing de contenidos y publicidad en social media: ¿la visibilidad tiene un precio?”. Desde el principio se […]

Archives 5 consejos para controlar tus campañas de Adwords Por davidquiros 18 febrero, 2016 Confiar la estrategia y ejecución de tus campañas en Google Adwords a un tercero es algo habitual e incluso recomendable si no posees los… Continue reading 5 consejos para atraer visitantes a tu web Por davidquiros 24 septiembre, 2014 En mi experiencia […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]